In this guide, you’re going to learn how to perform keyword research on Pinterest.
That too, in a step-by-step manner.
So let’s get started.
What is Pinterest?
Pinterest is a visual content search engine where people share images.
It is a social site you can use to find images and infographics.
Why Do People Use Pinterest?
Simple answer: inspiration.
Many people use Pinterest as a source of inspiration for their projects.
For example, if you are cooking a recipe, you can search it on Pinterest and it will show you images related to it.
Why Perform Pinterest Keyword Research?
Pinterest keyword research is essential for one simple reason: it is a search engine.
Just like Google, whenever someone searches Pinterest, the platform uses ranking factors to show the best results.
One of those ranking factors is keyword similarity.
This means that if you search “interior design ideas” on Pinterest, the platform will display pins that contain the phrase “interior design ideas.”
What Happens When You Perform Keyword Research?
On performing keyword research, you’ll be able to find keywords your audience use on Pinterest to find content around your niche.
This will give you a list of keywords to include in your pins so that every time a person searches that keyword you get an opportunity to rank.
How To Perform Keyword Research on Pinterest?
Now I’ll go over the four simplest methods for conducting keyword research on Pinterest.
Let’s start with the first one – the Pinterest search bar.
1. Pinterest Search Bar
Remember how when you type a keyword into Google’s search bar, it gives autocomplete suggestions?
Well, Pinterest does the same thing.
When you type a keyword into Pinterest, it will suggest additional keywords to go with it.
These are popular keywords that people use with the keyword you’ve searched.
You can use these suggestions to get yourself a list of keywords for your content.
How to use this method for Pinterest keyword research?
Using the Pinterest search bar is simple:
Go to Pinterest.
Click the search bar.
Type in your base keyword.
The search bar will suggest popular terms related to your keyword.
You can also use it with alphabets to get more keyword ideas.
For example, let’s say you want to create content on “making money”.
That’s great.
But you have no idea what people search for to find content about “making money.”
In such cases, the Pinterest search bar can help you find popular searches related to your topic.
Here’s the process:
Go to Pinterest.
Click the search bar.
Type “making money”.
Pinterest will suggest autocompleting keywords that people add with “making money”.
That’s good.
To get more keyword ideas, add an alphabet with your main keyword.
For example, on adding “a” with “making money”, I got auto-complete suggestions like “making money as a teen”, “making money at home”, and so on.
The same process can be repeated with every other alphabet to get more keyword ideas.
2. The Pinterest Result Suggestions
Another great method to find popular keyword terms is by looking at Pinterest result suggestions.
What are Pinterest result suggestions?
When you type a keyword on Pinterest and hit search, the platform provides you with a result page.
Under the search bar of that result page, you get some additional keyword suggestions provided by Pinterest.
These are the most popular terms associated with your keyword.
How to use it for Pinterest keyword research?
The Pinterest result suggestions are best used to come up with a long-tail title for your pin.
Here’s how to go about it:
Type your main keyword in the search bar and hit search.
Let’s take the previous example of “making money” as your main keyword.
When you search “making money,” you’ll see popular suggestions such as “from home,” “hobbies that,” and so on.
On clicking “from home,” Pinterest will take you to another page that displays results for “make money from home” with more advanced suggestions such as “easy ways to”, “ideas to”, and so on.
I choose “easy ways to” as my next keyword.
This brought me to my proper title idea of “easy ways to make money from home”.
3. Pinterest Ad Tools
Pinterest offers a free tool for businesses that want to publish ads on the platform.
You can use this tool for your keyword research on Pinterest.
Do you have to pay to use this tool? No, it’s a completely free tool which you can access without even running any ads.
All you have to do is set up a business account and create a fake ad, and boom! You will have access to this tool.
How to use this tool?
Here are the steps to using this tool:
- Click on Ads from the top left corner.
- Click on create a campaign
- Select Create Ad
- Scroll to the bottom and you’ll see a section that says “keywords”.
- Type your keyword in the search box and hit search.
- The tool will present you with keyword ideas and search volumes.
4. Use the Keysearch Tool
If you are looking for a free tool that provides keyword ideas with search volume data, Keysearch is the one for you.
Keysearch is a free tool that provides keyword ideas along with search volume data.
How to use this tool?
Here’s how to use this tool:
Click on this link (it will take you to Keysearch).
Type a broad term you want to write about.
Hit search.
And the tool will provide you with a list of keywords around your search and their volumes.
This can help filter keywords based on their search volume.
Please keep in mind that this tool is not perfect and may not provide accurate data all the time.
You can, however, use it to supplement as an additional source for keyword research.
How and Where To Use Your Keywords on Pinterest?
Once you’ve got a list of keywords from your research, your next job will be to strategically use them.
Here are the 5 places to use keywords on Pinterest:
1. Your Pinterest profile
Your Pinterest profile plays a very important role in determining how Pinterest perceives you.
The keyword you use in your profile is considered the main topic of your content.
Go to Pinterest and add your main keywords in the following elements of your profile:
- Your username
- The Pinterest bio
- Your business name
2. Your Pinterest boards
Categorize each board and add keywords to them.
Places to use keywords on board:
- In your board titles
- In your board description
- In board sections
3. Your Pin titles
The keyword research you performed got you a list of keywords.
Now is the time to pick one among them and create a pin.
Don’t forget to use your keyword in the pin title that properly matches your pin.
4. Your Pin description
Your pin description is probably one of the most important places for your keywords.
The pin descriptions assist Pinterest in determining what your content is about and how it should be ranked.
Use the keywords in your pin descriptions to rank for those keywords.
5. Your image title
Instead of leaving your image name as default (34820. jpg), change it to the keyword you’re using it for (making money from home).
Pinterest Keyword Research Rules and Strategies
Using the right keywords on Pinterest will undoubtedly help you gain more viewers.
However, there are some basic principles to remember when using them.
These are simply some general rules that I believe are ideal for ensuring the success of your keyword research.
Let’s learn what they are.
1. Know your audience
It doesn’t matter what you create if you don’t know who your audience is.
Your audience is the people whom you are going to target for your business.
Knowing who they help you identify topics and keywords to target and how to use them.
2. Don’t spam keywords
This is one keyword rule that I would advise any beginner to remember when using keywords in their content.
Don’t spam your keywords.
Be sure to go natural with keywords and not stuff them unnecessarily.
3. Keyphrases over keywords
It’s hard to rank for keywords when you are just starting.
That is why, for most beginners, it is ideal to use keyphrases over keywords.
Keyphrases are more specific and have lower competition as compared to keywords.
Keyword: “making money”
Keyphrase: “easy ways to make money from home”.
4. Focus on your images
Pinterest is a visual content platform.
People use it to find visual content.
Therefore you must focus on your visual content to work with the keyword.
After you’ve chosen your keyword, be sure to create your visual content in such a way that it independently tells the user what the content is about.
Furthermore, try to add curiosity to get more clicks to your pins.
FAQs for Pinterest keyword research
What is most searched on Pinterest?
Food and drink.
The ‘Food and drink’ category is one of the most popular categories on Pinterest.
Followed by Home décor, travel, DIY &crafts, fashion and other popular categories.
How long does Pinterest SEO take?
Typically, it takes 3 to 6 months for your pins to start taking off.
The key here, however, is to be consistent and keep uploading new pins even if you don’t see any results.
What determines pin quality?
Their certain measures Pinterest uses to check the quality of a pin.
Some of them are:
- The relevance of the topic
- The freshness of the pin
- The amount of engagement it receives
- The popularity
Does Pinterest affect Google rankings?
Short answer: Yes it does.
Is it easy to get traffic on Pinterest?
Pinterest is one of those social media platforms that makes it simple for anyone to get traffic from their platform.
A little work is what it takes to see your content explode on the platform.
This is all about Pinterest keyword research
I hope this guide has taught you everything you need to know about Pinterest keyword research.
Which method from the four discussed above are you going to apply to your strategy?
Is it the Pinterest search bar? Or the Keysearch tool? Or perhaps any other method that I’ve missed?
Whatever it is, comment below and the reason why.
Bye.
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