Hmm.. so you want to boost your search traffic?
Well, for that you’ll have to first write a compelling blog description.
And the fact that you’re reading this post already shows that you are ready for it.
So why wait any further?
In this post, I’ll show you how to add a blog description, along with some blog description examples, tips, and quotes.
So let’s get started.
What is a blog description?
A blog description can be thought of as a quick summary of your blog.
In a few words, it tells the user what the entire blog is about, its goal, and the advantage it provides.
Why is a blog description important?
Not just one but there are numerous reasons why a blog description is important. Here are some.
1. It increases your CTR
The click-through-rate, or CTR, is the proportion of users who click on a link to the total number of users who view it.
For example, if 100 people saw a link and 5 of them clicked on it, the CTR is 5%
Got it? Nice.
So, in a nutshell, your CTR increases when you write a compelling description that persuades the user to click your link, bringing in more visitors.
2. It helps in SEO
Search engines love websites with excellent blog descriptions and a blog with a high CTR is always ranked higher.
As a result, by writing a blog description, you will improve your website’s SEO performance in the index.
3. Attract the right audience
There is no doubt that having a variety of visitors is beneficial to a blog.
However, if you want to increase your sales and conversions, you must concentrate on attracting the “right” audience.
So by writing a relevant description, you inform users about the blog’s topic and who will benefit from it, thereby attracting the right audience.
Read: How to start a blog
Difference between Blog Description and Blog Post Description
When it comes to blog descriptions, they are classified into two types.
- Blog description
- Blog post description
Let’s talk about the difference between blog descriptions and blog post descriptions.
1. Blog Description
As previously stated, a blog description is a brief overview of your blog’s homepage.
It is a description that appears below your blog’s homepage link in the SERP (Search Engine Result Page).
2. Blog Post Description
On the other hand, a blog post description is an overview or summary of a specific post.
It is a description that appears in SERP below your blog post’s link.
Blog Description Examples
It’s important to take a look at some existing blog description examples before writing them.
As a result, I’ve compiled a list of some of the best blog description examples for you to draw inspiration from.
1. Authority Hacker
Authority Hackers is an industry-leading blog website that teaches people how to build strong websites.
I like Authority Hacker’s blog description because it is concise and to the point. Their description informs the reader immediately about what their website is about and how they do it.
Blogging Tips is a blog website created to help other bloggers.
The best part about this blog description is that it explicitly states that the website will assist readers in starting, growing, and monetizing a blog. Mentioning the year is an added bonus.
This is one of my favorite blogs out there.
Backlinko is a blog website that teaches SEO techniques and provides tips on how to build backlinks.
The best thing about Backlinko’s blog description is that it begins in conversational language, informing the reader that it is time to build links. Then it tells the reader how this blog can assist them.
Shutterstock is a website where you can find millions of both free and paid images.
It is one of the best websites for royalty-free image downloads online. In just a few words, their description communicates the essence of their website and informs you about the various images available on it.
Udemy is an online learning platform and teaching platform where people can learn skills through a variety of courses.
Udemy’s blog description proves to readers that it is the best learning platform by showing the number of courses available on the platform and the number of students learning from it. Proof works the best:-)
Read: 9 best blogging platforms to make money
How to Add a Blog Description?
Ok. It’s time to add a blog description now that we’ve learned what it is, why it’s important, and seen some examples.
I assume most of you guys are using WordPress for your blog, so we’ll go with it.
To easily write and edit your description, I recommend you to install YoastSEO (an amazing free SEO plugin).
Once the installation is complete, we move to the next step.
Let’s add your blog description.
- Click on the YoastSEO option from your WordPress dashboard
- From the YoastSEO’s menu, click on “search appearance”
- Scroll down (there you’ll see the “Homepage” title)
- Edit your description
Tips on How to Write a Blog Description?
A good blog description can boost your CTR and bring in more readers, whereas a bad one can do the opposite.
That is why learning to write a good description is essential.
Let’s share some tips on how to write a blog description.
Tip #1 – Include your main keyword
What’s your blog about?
What is the most important topic of your blog?
To write the perfect description, you should first answer some of these questions to clarify your topic.
After that, your next task will be to determine the main keyword on which you should focus your blog.
For example, “travel” could be your primary topic, while “budget travel” could be your primary keyword.
Add that keyword to your blog’s description
Tip #2 – Mention the benefits
Readers want to know the advantages they’ll be getting from your blog before clicking on it.
That is why it is such a good idea to always mention the reader’s benefit in your description.
Using the previous example of “budget travel,” your blog description should state that it will “help the reader in traveling around the world at the lowest possible cost.”
Tip #3 – Tell ’em what your blog is about
Now, what exactly is a blog description? It is simply a summary of your blog. Right? Yes.
As a result, your blog description must inform the reader about your blog and the topics covered in it.
There should be no misunderstanding; your blog description should make it clear to the reader what your blog is all about.
Tip #4 – Provide proof
When you include proof of why your blog is the best among the rest, it builds trust in the minds of your readers.
That is why proof is so effective at increasing your CTR.
If you have done something credible that your readers would appreciate, don’t be afraid to include it in your blog description.
Tip #5 – Match your blog’s personality
Every blog has its own personality in terms of how it interacts with its readers, the tone and language of the posts, and the overall feel of the blog.
Make sure your blog description reflects that personality.
Tip #6 – Include Power Words
Power words are said to boost conversion rates by 12.7%.
That is why including some power words in your blog description can be such a good idea
Here are some examples of power words.
Tip #7 – Use Questions
Readers are sometimes more receptive to questions than to standard sentences.
Why? because questions feel like a conversation.
When writing a blog description, try to include a question to make it feel more like a conversation and increase engagement.
Tip #8 – Don’t use Clickbait
Let me tell you something: people HATE clickbaits.
Some bloggers use clickbait headlines in the belief that it will benefit them.
However, clickbait only backfires because it misleads audiences by showing and providing a different thing.
This creates a negative image in the minds of your audience, leading them to never return.
Tip #9 – Keep it Short and Sweet
Blog descriptions are limited in length.
You can’t just hit the keys and write as long a blog description as you want.
The ideal blog description has a character limit of 160 characters.
So try to write as good description as you can within the characters limit.
Pro Tip to write blog descriptions in a smooth process
- Head over to Google and type your main keyword.
- Examine all of the blogs and their descriptions appearing in the SERP. Sweet.
- Make a note of their blog descriptions and try to get something out of them. Analyze the blog descriptions to see if there is anything in common.
- Write your blog description
Read: 17 reasons why blog fail
How to add a blog post description?
Adding a description for each post is just as important as adding one for your homepage.
A well-written blog post description can significantly boost your chances of ranking higher in SERPs.
That is why you need one for each post.
You can add a blog post description in the same way that you added the blog description.
Here’s how to do that:
- Click on “posts”
- Select the post for which you need to add the blog post description
- Scroll down and find the YoastSEO section
- Add your description
Blog Description Quotes
Everyone loves a good quote.
So today I’m going to share some of my favorite quotes that you can use in your description to make it super awesome.
Here we go:
“All the things I love is what my business is all about.” – Martha Stewart
“Content is anything that adds value to the reader’s life.” – Avinash Kaushik
“The value of an idea lies in the using of it.” –Thomas Edison
“Don’t find customers for your products, find products for your customers.” – Seth Godin
“If you’re looking for the next best thing, and you’re looking where everyone else is, you’re looking in the wrong place.” – Mark Cuban
“The best time to act on this was decades ago. The second best time is now.” – David Brin
“Blogs are whatever we make them. Defining ‘Blog’ is a fool’s errand.” – Michael Conniff
“Content is the reason search began in the first place.” – Lee Odden
“Write. Rewrite. When not writing or rewriting, read. I know of no shortcuts.” – Larry L. King
“Content is king” – Bill Gates
“Your most unhappy customers are your greatest source of learning.” – Bill Gates
“A blog is only as interesting as the interest shown in others.” – Lee Odden
“Where the Internet is about availability of information, blogging is about making information creation available to anyone.” – George Siemens
“Your ultimate consumers are your users, not search engines.” – Google’s SEO starter guide
“If you want to continually grow your blog, you need to learn to blog on a consistent basis.” – Neil Patel
FAQs for “Blog description: Examples, Tips & Quotes”
What is a Blog description?
A blog description is simply a summary of what your blog is about. It informs the reader about your blog’s specialty and why they should read it. It appears right under the title in the SERP.
How to describe your blog?
One of the most difficult tasks a blogger can face is describing their own blog.
Here are some tips on how to do it:
- Determine your niche (main topic)
- Identify your target audience (their age, location, beliefs, etc.)
- Identify the audience’s problems and explain how your blog solves them.
Where does a blog’s meta description appear?
A blog’s meta description appears under the title tag of the page/post in the SERP.
Now it’s your turn
So this was my guide on blog descriptions, their examples, and how to write them.
I’ve shown you how to do the work; now it’s your turn to actually do it.
keep the tips in mind when writing your description.
And… Comment below if you have any doubts.